Arby's just revealed its new restaurant of the future in Manhattan


Arby's 29

Hollis Johnson

The first Arby's to open in Manhattan in nearly a decade certainly fulfills executives' promise that the new location will be "different than you remember."


Opening in mid-December, the location has a super-modern design that is becoming the new normal at Arby's - but that is very different from your childhood (or even recent) memories of the chain.

In the last two years, Arby's has undergone some massive changes in its menu, marketing, and design that resulted in explosive sales for the chain. Same-store sales have increased 20% in the last two years, growing 9.6% in the US in the third quarter.

Business Insider toured the new location this week, prior to its opening. Here is what Arby's nearly unrecognizable future looks like.