Latest Stories from BI India Partner

Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
Marico's revenue from operations grew by 31% YoY to ₹2,525 crores in Q1FY22; advertising and sales promotion sees a growth of 27% YoY
Marico's revenue from operations grew by 31% YoY to ₹2,525 crores in Q1FY22; advertising and sales promotion sees a growth of 27% YoY
Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles
Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Majority of parents surveyed have noted their kids making impulsive in-app purchases, reveals OLX study
Majority of parents surveyed have noted their kids making impulsive in-app purchases, reveals OLX study
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
Pizza Hut plans to considerably increase its footprint in India in the next five years with a focus on Tier II & III cities
Pizza Hut plans to considerably increase its footprint in India in the next five years with a focus on Tier II & III cities
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
Hindustan Unilever spent Rs 1,024 crore on advertising and promotions in the April-June quarter
Hindustan Unilever spent Rs 1,024 crore on advertising and promotions in the April-June quarter
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
Domino's launches a campaign penned by Swanand Kirkire to encourage people to get their COVID-19 vaccine shots
Domino's launches a campaign penned by Swanand Kirkire to encourage people to get their COVID-19 vaccine shots
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Brands have only one shot to win over customers: App attention index report 2021
Brands have only one shot to win over customers: App attention index report 2021