Latest Stories from BI India Partner

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
Indian origin products most likely to have a positive influence on people’s purchase intent: Report
Indian origin products most likely to have a positive influence on people’s purchase intent: Report
Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India's upgraded interface YUMI Analytics to go live on July 1
By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
Fair & Lovely to drop 'Fair' from its name: HUL
Fair & Lovely to drop 'Fair' from its name: HUL
How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy
How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy
Times Internet launches M360 publishing platform to empower digital publishers
Times Internet launches M360 publishing platform to empower digital publishers
How COVID-19 has redefined shopping habits and expectations: Criteo
How COVID-19 has redefined shopping habits and expectations: Criteo
Global advertising economy will fall by 11.8% this year: GroupM Report
Global advertising economy will fall by 11.8% this year: GroupM Report
How starring in an ad helped Vicks’ mom Gauri Sawant gain overnight stardom
How starring in an ad helped Vicks’ mom Gauri Sawant gain overnight stardom
UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros