Latest Stories from Guest Author

Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
Digitization: Key to transforming your business in today’s time
Digitization: Key to transforming your business in today’s time
Right brand architecture: A sure recipe for successful brand mergers
Right brand architecture: A sure recipe for successful brand mergers
Adulting in my PJs: Three months in advertising amidst a global pandemic
Adulting in my PJs: Three months in advertising amidst a global pandemic
Now is the time for contagious positivity
Now is the time for contagious positivity
OTT: Technology, censorship and the future
OTT: Technology, censorship and the future
Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
The rise and rise of radio
The rise and rise of radio
Customer 2.0: Changing Buying Behaviors
Customer 2.0: Changing Buying Behaviors
Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened
Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened
As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far
As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far
How design is intricate to a brand's success in today's world and why getting it right from the start is the way to go
How design is intricate to a brand's success in today's world and why getting it right from the start is the way to go
Gender Diversity: The secret weapon for an organization’s success
Gender Diversity: The secret weapon for an organization’s success
A new player in the game: How 5 developments in the gaming industry influence marketing
A new player in the game: How 5 developments in the gaming industry influence marketing
The future of brand storytelling lies in empathy
The future of brand storytelling lies in empathy
Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media
The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media
How the digital revolution is leading the path to revival of the television industry
How the digital revolution is leading the path to revival of the television industry
The future of using technology to build relationships
The future of using technology to build relationships