Latest Stories from Guest Author

Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional

How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19

Digitization: Key to transforming your business in today’s time

Right brand architecture: A sure recipe for successful brand mergers

Adulting in my PJs: Three months in advertising amidst a global pandemic

Now is the time for contagious positivity

OTT: Technology, censorship and the future

Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?

The rise and rise of radio

Customer 2.0: Changing Buying Behaviors

Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened

As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far

How design is intricate to a brand's success in today's world and why getting it right from the start is the way to go

Gender Diversity: The secret weapon for an organization’s success

A new player in the game: How 5 developments in the gaming industry influence marketing

The future of brand storytelling lies in empathy

Digital advertising will deliver mega results for brands this festive season

The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media

How the digital revolution is leading the path to revival of the television industry

The future of using technology to build relationships

Kunal Shah’s CRED raises $80 million — valuation doubles to $800 million for the just two-year old startup

PUBG Mobile India is still fighting its ban as indigenous clone FAU-G makes its debut

November auto sales estimates — Here’s what to expect from Maruti, M&M, Hero, Bajaj Auto, and other automakers

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