Latest Stories from Karuna Sharma

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media
Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media
TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media
TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media
Cult.fit's 'Jaa Simran Jaa' advertisement taken down from YouTube after Yash Raj Films flags it for copyright infringement
Cult.fit's 'Jaa Simran Jaa' advertisement taken down from YouTube after Yash Raj Films flags it for copyright infringement
Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign
After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign
Netflix India launches a new fan anthem with Anil Kapoor, Radhika Apte, Rana Daggupati to promote the much-awaited Money Heist
Netflix India launches a new fan anthem with Anil Kapoor, Radhika Apte, Rana Daggupati to promote the much-awaited Money Heist
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week
It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
COVID-19 has exposed the dangers of a linear waste-making business model and underlined the importance of reducing our carbon footprint: Mahesh Singh, Flipkart
COVID-19 has exposed the dangers of a linear waste-making business model and underlined the importance of reducing our carbon footprint: Mahesh Singh, Flipkart
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?