Latest Stories from Karuna Sharma

Amazon's ongoing Great Indian Festival has already broken last year's records
Amazon's ongoing Great Indian Festival has already broken last year's records
Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale
Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream
Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream
Here is why Durex has been asking people to forget condoms
Here is why Durex has been asking people to forget condoms
Why Perfetti Van Melle India decided to launch Vitamin C candies
Why Perfetti Van Melle India decided to launch Vitamin C candies
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India becomes the top advertiser during IPL season 13: Report
Have women had enough of Imperial Blue’s 'Men Will Be Men' ads? Women from the ad and marketing world tell us their thoughts
Have women had enough of Imperial Blue’s 'Men Will Be Men' ads? Women from the ad and marketing world tell us their thoughts
Centuary Mattresses aims to expand its market share to 13% in FY21, perform even better than last year
Centuary Mattresses aims to expand its market share to 13% in FY21, perform even better than last year
Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Baba Sehgal is the latest 90’s star to 'audition' for CRED, but was it a paid activity? Here is the answer
Baba Sehgal is the latest 90’s star to 'audition' for CRED, but was it a paid activity? Here is the answer
This campaign ahead of the Bihar elections reminds people that the country needs more women in politics to help end discrimination against women
This campaign ahead of the Bihar elections reminds people that the country needs more women in politics to help end discrimination against women
Here is the story of an Indian company gaining global fame for its home-grown products
Here is the story of an Indian company gaining global fame for its home-grown products
As Sonu Sood wins a UNDP award, will we see a jump in his brand value?
As Sonu Sood wins a UNDP award, will we see a jump in his brand value?
BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Story behind India’s first advertisement that features a man participating in a conversation around menstruation
MX Player’s Aashram garners 300 million+ streams in less than a month
MX Player’s Aashram garners 300 million+ streams in less than a month
Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'