Latest Stories from Mike Shields

What you need to know in advertising today

Bars and Uber are embracing the unofficial 'Drinksgiving' holiday as people celebrate 'Black Wednesday'

Digital publisher Food52 is promising to help you with your Thanksgiving emergencies within 10 minutes

What you need to know in advertising today

AT&T is using the growing power of Silicon Valley to justify its acquisition of Time Warner

What you need to know in advertising today

The media industry has suddenly become a Game of Thrones-like battle for power

The startup VidMob says it can quickly make ads for Snapchat - and it's raising money to help it take on ad agencies

'This is not TV': A growing number of advertisers feel duped by YouTube

A toy startup is using YouTube get kids to beg their millennial parents for its new Star Wars kit - and defying industry trends to do it

ESPN is hoping to revive SportsCenter with two daily shows on Snapchat featuring hosts like Katie Nolan

Huge media companies like CBS and ESPN are banding together to fight Google and Facebook - but it may not be enough

Snapchat is winning the wrong kind of business

Disney and Fox need a deal to take on the tech giants - just not this deal

New York ad tech company AppNexus wants to take out Google - and stop Amazon in its tracks

Brands are threatening to pull ads from NFL coverage if NBC keeps covering players' national anthem protests

The head of sales as NBCUniversal just issued a stark warning to the ad industry

Facebook needs to follow YouTube's lead and run lots of TV ads to promote Facebook Watch

Jason Blum-backed Crypt TV thinks the next Freddy Krueger will be launched on mobile phones

The World Series and its ads shows why advertisers still love TV

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