Latest Stories from Samarpita Banerjee

For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
Here’s how Smytten has been bridging the demand and supply gap for premium products using consumer trials
Here’s how Smytten has been bridging the demand and supply gap for premium products using consumer trials
What the future holds for co-working spaces in India
What the future holds for co-working spaces in India
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
Experiential: The trends to watch out for in 2021
Experiential: The trends to watch out for in 2021
Radio: Trends to watch out for in 2021
Radio: Trends to watch out for in 2021
OTT: The trends to watch out for in 2021
OTT: The trends to watch out for in 2021
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
What brands should keep in mind while investing on Influencer Marketing
What brands should keep in mind while investing on Influencer Marketing
Here’s what dentsu’s global restructuring will mean for India
Here’s what dentsu’s global restructuring will mean for India
Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Hasbro is committed on making India a top investment destination over the next 3-4 decades: Bhavesh Somaya, Hasbro
Hasbro is committed on making India a top investment destination over the next 3-4 decades: Bhavesh Somaya, Hasbro
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower