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Karuna Sharma

Karuna Sharma

Correspondent

Karuna is a correspondent at Business Insider India, where she writes about the many manifestations of the internet. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has covered advertising, media and marketing. Get in touch with her at karuna@timesbridge.com.


Latest Stories from Karuna Sharma


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4 mins read

Regional and folk singers are using YouTube to preserve and popularise their culture

Many women from tier II and III towns have found a medium in YouTube to showcase their talent to th…

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4 mins read

OTT platforms can survive in the Indian market if they go the Hotstar-way

It's Hotstar not Netflix that has the best revenue model for OTTs in India

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2 mins read

Ram Gopal Varma’s epic foot-in-the-mouth act gets him in trouble, yet again

Filmmaker Ram Gopal Varma has been at it yet again. Only this time, his sexist and derogatory comme…

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5 mins read

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

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4 mins read

Indian OTTs might lose $3 bn to piracy this year as leaked content sites see 62 mn footfalls

Media platform Disney+Hotstar filed a first information report (FIR) at Bengaluru cyber cell agains…

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5 mins read

What would happen to Twitter if Elon Musk backs out now?

If Elon Musk backs out, experts suggest how Twitter can control the damage and benefit from it

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6 mins read

LinkedIn is the most expensive digital advertising platform but is it worth it?

If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

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9 mins read

Social media platforms deny but content creators and tracking websites confirm that shadowbanning or silent censorship is real

Elon Musk joked about ‘shadowbanning’ first and now content creators confirm that it is real; here …

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7 mins read

As ‘ghosting’ haunts employers, wounded HR representatives take to Linkedin to call candidates out. Experts call it unethical

You meet them for a cup of coffee. You can guess that things are going well from the way they talk …

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8 mins read

Why motivation is becoming a negative word on the internet

In a room full of around 100 people, a young woman takes the centre stage. She opens up about her r…

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8 mins read

NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on

For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and …

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1 min read

From Virat Kohli to Hrithik Roshan, here are India’s most valuable celebrities

Virat Kohli, Ranveer Singh, Akshay Kumar and other most valuable celebrities in India: Report

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5 mins read

I have a dream of becoming a creative unicorn: Raj Shamani

Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and de…

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6 mins read

The internet made me do it: How flying chappal short videos are normalising physical abuse

“Go clean your room,” the mother orders. “I am a grown-up, mom. Please don’t tell me what to do…

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7 mins read

Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say

What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?

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3 mins read

Here’s why Tech Burner never bases his content on algorithms or current trends

Creators with no language barriers or boundaries, such as Khaby Lame, will be big in the next two y…

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9 mins read

Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them

Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?

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4 mins read

Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign

Interview: Siddhant Chaturvedi on his latest brand association with Budweiser and current state of …

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13 mins read

Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce

In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen o…

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8 mins read

Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category

On general inflation and consumer sentiment, we stand to benefit purely by virtue of our value off…

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5 mins read

The Marvelous Mrs. Maisel's latest episode briefly shows how Tupperware cracked a very difficult market with its brilliant marketing strategy in the 1950s

The Marvelous Mrs. Maisel transports fans to the time when Tupperware was known for its ‘Patio Part…

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9 mins read

The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising

Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…

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3 mins read

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Creating a viral campaign with no budget: How FCB India and Kinnect launched a 10-year-old influenc…