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Ashmita Gupta

Ashmita Gupta

Ashmita Gupta is a staff writer at Business Insider India with a nose for topics around health, food, culture and entertainment. And when she sniffs out misinformation or conjecture being bandied in the name of news, you best bet that she will take it personally and drone on about it. After completing her master's in the life sciences, Ashmita decided to put her penchant for writing to good use and pursue science journalism with The Weather Channel India. Her infatuation with journalistic writing has since evolved into a full-fledged affair and driven her to cover other beats that fascinate her. When not at work, Ashmita takes great pride in making some very ill-informed decisions in her kitchen and sharing the end-products with her friends. She tries (and usually fails) to diligently post on her socials; you can connect with her on LinkedIn or X.


Latest Stories from Ashmita Gupta


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1 min read

Can AI really take over journalism? Study shows why readers still prefer human-written news articles over AI-crafted pieces

Despite editorial oversights in human-written pieces, readers found AI articles to be less comprehe…

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2 mins read

Chinese scientists just built the “fastest robot in the world”. Here’s how it differs from Elon Musk’s Optimus Gen-2

Earlier this month, Elon Musk’s Tesla unveiled its do-it-all humanoid Optimus Gen-2. Lest it hog al…

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2 mins read

How much will Elon Musk’s do-it-all Optimus Gen 2 humanoid cost you? And is it worth it?

Elon Musk unveiled the Tesla Optimus Gen 2 humanoid robot and promised it would become a household …

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3 mins read

Janhvi Kapoor thinks allergy tests for gluten and milk are ‘faaltu’. Here's why she might be misinformed.

Saif Ali Khan, Jr. NTR, and Janhvi Kapoor appeared on The Great Indian Kapil Show to promote their …

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4 mins read

I am a GenZ Indian woman who spent five years in the dating game. Here’s why I am choosing an arranged marriage now.

Being a hopeless romantic, I spent the better part of the last five years on and off dating apps. N…

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3 mins read

A medical professor pitted AI models against his students to see who would score better on his tests. The results were shocking!

The experiment analysed the performance of 139 students who took the course in 2023, with AI models…

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4 mins read

Open AI’s latest ‘Strawberry’ will actually think before it acts!

In a much-anticipated release, OpenAI will launch its latest artificial intelligence model in 2 wee…

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2 mins read

Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

Kalki 2898 AD has made an electrifying debut on OTT after its grand theatrical success.

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3 mins read

School students are loving AI tools like ChatGPT, but there are some obvious pitfalls to this!

AI is reshaping education with tools like adaptive learning and automated grading, which personalis…

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3 mins read

OpenAI is finally buying rights from major publishing companies! But, what’s the future of journalism?

Major publishers like Condé Nast, The Atlantic, and News Corp are partnering with AI firm OpenAI to…

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1 min read

7 essential tips for reading food labels by a nutritionist

The food industry isn’t directly fooling us, but we’re getting fooled by not checking the packaging.

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2 mins read

“iPad kids” are less inclined to interact with their parents and show delays in problem-solving: Study

This aligns with a growing concern among parents regarding children's health, with screen time topp…

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1 min read

10 richest women in India in 2024

We list the top 10 richest women in India, courtesy of rankings, which keeps track of billionaires…

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2 mins read

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

The rise of online food delivery has revolutionized the way India eats.

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1 min read

Smelliest planets in and around our solar system

Have you ever wondered if the seemingly endless vacuum of space had a smell? The answer to this que…

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1 min read

14 Patanajali products that have been suspended

The company informed the Supreme Court that they instructed all their franchise stores (over 5,600)…

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4 mins read

OpenAI & Thrive-backed “hyper-personalised” AI health coach is in the works. Should you be excited or worried?

In a recent op-ed published in the TIME, OpenAI CEO Sam Altman and Thrive Global’s Arianna Huffingt…

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1 min read

Rice vs. roti: which is better for weight loss?

We present to you 8 points on the whole rice vs roti debate, and you can decide for yourself what w…

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1 min read

Prabhas' Kalki 2898 AD enters 700 crore club in first week; eyes spot of biggest Hindi hit of 2024!

While the film's collections in India have seen a natural drop since its record-breaking opening da…

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1 min read

10 points on how to quit smoking based on WHO guidelines

While surveys show fewer people in India use tobacco compared to a decade ago, experts are concerne…

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1 min read

Top 3 best and worst protein brands in India as per TheLiverDoc-led study

A study by Cyriac Abby Philips (popularly known as TheLiverDoc) in India tested 36 popular protein …

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3 mins read

Understanding Elon’s 12: Has Musk switched allegiances from climate to the fertility crisis for good?

We might be a few months too late but we congratulate Tesla CEO Elon Musk on the birth of his 12th …

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1 min read

What are the rare “gigantic jets” recently spotted in the Himalayas?

Photographer Li Xuanhua had an experience of a lifetime when he witnessed four back-to-back “gigant…