Latest Stories from Karuna Sharma

Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign
After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign
Netflix India launches a new fan anthem with Anil Kapoor, Radhika Apte, Rana Daggupati to promote the much-awaited Money Heist
Netflix India launches a new fan anthem with Anil Kapoor, Radhika Apte, Rana Daggupati to promote the much-awaited Money Heist
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week
It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
COVID-19 has exposed the dangers of a linear waste-making business model and underlined the importance of reducing our carbon footprint: Mahesh Singh, Flipkart
COVID-19 has exposed the dangers of a linear waste-making business model and underlined the importance of reducing our carbon footprint: Mahesh Singh, Flipkart
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
Virender Sehwag’s athleisure brand, VS by Sehwag aims at achieving Rs 100 crores in revenue over the next 3 years; here’s Sehwag’s roadmap for FY22
Virender Sehwag’s athleisure brand, VS by Sehwag aims at achieving Rs 100 crores in revenue over the next 3 years; here’s Sehwag’s roadmap for FY22
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
From Foodiebay to becoming India’s first FoodTech platform to sign up for IPO: Here’s how Zomato changed food marketing in India in 13 years
From Foodiebay to becoming India’s first FoodTech platform to sign up for IPO: Here’s how Zomato changed food marketing in India in 13 years
I would never tell a sexist, classist or any kind of phobic content at the expense of a joke: Prajakta Koli
I would never tell a sexist, classist or any kind of phobic content at the expense of a joke: Prajakta Koli
DMart obsessed with opening new offline stores while Reliance and Tata run after ecommerce
DMart obsessed with opening new offline stores while Reliance and Tata run after ecommerce