Latest Stories from Karuna Sharma

How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
Myntra for Earth is working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment: Ayyappan Rajagopal of Myntra
Myntra for Earth is working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment: Ayyappan Rajagopal of Myntra
After crossing an annual revenue run rate of Rs 100 crore, nutrition brand OZiva eyes 4X growth this year
After crossing an annual revenue run rate of Rs 100 crore, nutrition brand OZiva eyes 4X growth this year
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
Affirmative storytelling is at heart of the new reset: Sapna Arora of OLX
Affirmative storytelling is at heart of the new reset: Sapna Arora of OLX
Don't moment-market this crisis; there's a special place in communication and marketing hell reserved for that: Mayur Hola of OYO
Don't moment-market this crisis; there's a special place in communication and marketing hell reserved for that: Mayur Hola of OYO
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Wipro Consumer Care and Lighting’s Marketing Officer shares how the company has changed its marketing strategy during the second wave of COVID-19
Wipro Consumer Care and Lighting’s Marketing Officer shares how the company has changed its marketing strategy during the second wave of COVID-19
Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma
Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma
Dunzo has prioritised self-care and helping others over everything else for now: Sai Ganesh, Dunzo
Dunzo has prioritised self-care and helping others over everything else for now: Sai Ganesh, Dunzo
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
There's finally a brand that is reminding women that shaving body hair is their choice
There's finally a brand that is reminding women that shaving body hair is their choice
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
From CRED to Google, here’s how brands are helping India fight against COVID-19
From CRED to Google, here’s how brands are helping India fight against COVID-19
Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G