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With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
From Foodiebay to becoming India’s first FoodTech platform to sign up for IPO: Here’s how Zomato changed food marketing in India in 13 years
From Foodiebay to becoming India’s first FoodTech platform to sign up for IPO: Here’s how Zomato changed food marketing in India in 13 years
I would never tell a sexist, classist or any kind of phobic content at the expense of a joke: Prajakta Koli
I would never tell a sexist, classist or any kind of phobic content at the expense of a joke: Prajakta Koli
DMart obsessed with opening new offline stores while Reliance and Tata run after ecommerce
DMart obsessed with opening new offline stores while Reliance and Tata run after ecommerce
Hindustan Unilever Limited’s Prabha Narsimhan shares latest steps that the company has taken towards sustainability to achieve its goal of 100% plastic waste collection by the end of 2021
Hindustan Unilever Limited’s Prabha Narsimhan shares latest steps that the company has taken towards sustainability to achieve its goal of 100% plastic waste collection by the end of 2021
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
Tapping into the massive yet rising user base across non-metro cities will be key for us this financial year: Rahul Jain, Hero Electronix
Tapping into the massive yet rising user base across non-metro cities will be key for us this financial year: Rahul Jain, Hero Electronix
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Sushant Divgikar on how can brands lead the pride movement and be better allies
Sushant Divgikar on how can brands lead the pride movement and be better allies
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
Twitter loses its legal protection in India: What it could mean for the platform and brands
Twitter loses its legal protection in India: What it could mean for the platform and brands
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk