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Latest Stories from Richa-Sharma-479237047

Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
How to win over a challenging market as India: Inside McDonald’s success story
How to win over a challenging market as India: Inside McDonald’s success story
Interview: Malaika Arora on her recent brand associations and thought process behind brand collaborations
Interview: Malaika Arora on her recent brand associations and thought process behind brand collaborations
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
Decoding Rahul Dravid’s rising popularity among brands
Decoding Rahul Dravid’s rising popularity among brands
How India's loss at the T20 World Cup will affect Indian brands
How India's loss at the T20 World Cup will affect Indian brands
A celebrity endorsement feels very out of reach and influencers are more accessible: Nicole Concessao of Team Naach
A celebrity endorsement feels very out of reach and influencers are more accessible: Nicole Concessao of Team Naach
With Kriti Sanon as its new brand ambassador, Yardley India aims to grow its market share in women’s fragrance category and be its leader
With Kriti Sanon as its new brand ambassador, Yardley India aims to grow its market share in women’s fragrance category and be its leader
There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue
There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Why are Indian brands transporting consumers to older times with their campaigns?
Why are Indian brands transporting consumers to older times with their campaigns?
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing