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Latest Stories from Samarpita Banerjee

The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Where the Indian OTT industry is headed in 2022
Where the Indian OTT industry is headed in 2022
Why experts feel 2022 could be a big year for Radio in India
Why experts feel 2022 could be a big year for Radio in India
Marketing: Trends to watch out for in the BFSI sector in 2022
Marketing: Trends to watch out for in the BFSI sector in 2022
We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC Life
We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC Life
What 2022 has in store for the Indian Out-of-Home and Experiential industry
What 2022 has in store for the Indian Out-of-Home and Experiential industry
Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab India
Our endeavor is to deliver our brand promise of establishing a connect with the end consumer that lasts for generations: Nilesh Malani, Polycab India
Trends 2022: Where advertising is headed in the year to come
Trends 2022: Where advertising is headed in the year to come
Why BookMyShow is hopeful for a healthy revival in 2022
Why BookMyShow is hopeful for a healthy revival in 2022
Trends 2022: Advertising experts tell us what to expect from 2022
Trends 2022: Advertising experts tell us what to expect from 2022
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands
While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands
The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics
The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics
How Cashify will focus on its marketing and offline stores to ring in its next phase of growth
How Cashify will focus on its marketing and offline stores to ring in its next phase of growth