Latest Stories from Samarpita Banerjee

We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League

After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber

Case Study: Here's how SBI was able to grow positive sentiment for itself on Twitter by 92% with its campaign #KindnessIsCool

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett

Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months

How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times

How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share

This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world

OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola

Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries

We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal

The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower

How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations

Here’s how L’Oréal is using Green Sciences to make its products more sustainable

For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL

At Bumble, safety is our number one priority: Priti Joshi, Bumble

Advertisement

A judo coach fired up his black belt Olympian by violently shaking her and slapping her around the face

CDC: The coronavirus could be 'just a few mutations' away from evading vaccines

It's not just Zomato — From Happiest Minds to CDSL, some of India's hottest stocks are melting too

Advertisement

Advertisement

Copyright © 2021. Times Internet Limited. All rights reserved.For reprint rights. Times Syndication Service.