Latest Stories from Samarpita Banerjee

We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League
We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League
After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber
After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber
Case Study: Here's how SBI was able to grow positive sentiment for itself on Twitter by 92% with its campaign #KindnessIsCool
Case Study: Here's how SBI was able to grow positive sentiment for itself on Twitter by 92% with its campaign #KindnessIsCool
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble