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Latest Stories from Samarpita Banerjee

We'll be launching more products next year than we did in the last five years combined: Ankur Jain, Bira 91
We'll be launching more products next year than we did in the last five years combined: Ankur Jain, Bira 91
Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth
Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
As Fanta comes up with Rang Ja, a celebration song for the ICC Men’s T20 World Cup, Piyush Pandey and Arnab Roy tell us all about the colorful campaign
As Fanta comes up with Rang Ja, a celebration song for the ICC Men’s T20 World Cup, Piyush Pandey and Arnab Roy tell us all about the colorful campaign
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Here’s how Cargill is listening to its consumers and coming up with products to best cater to evolving consumer needs
Here’s how Cargill is listening to its consumers and coming up with products to best cater to evolving consumer needs
Crypto and blockchain is a space where India will make its mark and contribute globally, we aim to help build that ecosystem: Ramalingam Subramanian, CoinDCX
Crypto and blockchain is a space where India will make its mark and contribute globally, we aim to help build that ecosystem: Ramalingam Subramanian, CoinDCX
Here’s how MyGate is helping open up the doors of gated communities to brands
Here’s how MyGate is helping open up the doors of gated communities to brands
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers
Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Here’s all there is to know about Salesforce’s streaming platform for business content, Salesforce+
Here’s all there is to know about Salesforce’s streaming platform for business content, Salesforce+
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn
Here's how Lay's is transforming its products with evolving consumer preferences
Here's how Lay's is transforming its products with evolving consumer preferences
Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker
Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker
Here’s why Flipkart is betting big on interactive content for Flipkart Video
Here’s why Flipkart is betting big on interactive content for Flipkart Video
This challenging period has created a desire for asset-light models which enables adaptability: Dharam Mehta, WeWork India
This challenging period has created a desire for asset-light models which enables adaptability: Dharam Mehta, WeWork India
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
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