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Latest Stories from Samarpita Banerjee

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
Here’s how L’Oréal is using Green Sciences to make its products more sustainable
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble
The smart watches and bands segment has grown significantly in the last 3-4 years and will be the pillars of future growth for us: Suparna Mitra, Titan Company
The smart watches and bands segment has grown significantly in the last 3-4 years and will be the pillars of future growth for us: Suparna Mitra, Titan Company
Hasbro launches Monopoly Deal in Hindi to increase its footprint in Bharat
Hasbro launches Monopoly Deal in Hindi to increase its footprint in Bharat
How Spotify will use marketing and communication to bring in its next phase of growth in India
How Spotify will use marketing and communication to bring in its next phase of growth in India
ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
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