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Latest Stories from Samarpita Banerjee

We continuously tuned in to our consumer needs and preferences, it helped us maintain our human connect during the tough times: Zeenah Vilcassim, Bacardi India

BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about it

We'll be launching more products next year than we did in the last five years combined: Ankur Jain, Bira 91

Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth

Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India

As Fanta comes up with Rang Ja, a celebration song for the ICC Men’s T20 World Cup, Piyush Pandey and Arnab Roy tell us all about the colorful campaign

As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana

Here’s how Cargill is listening to its consumers and coming up with products to best cater to evolving consumer needs

Crypto and blockchain is a space where India will make its mark and contribute globally, we aim to help build that ecosystem: Ramalingam Subramanian, CoinDCX

Here’s how MyGate is helping open up the doors of gated communities to brands

As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution

Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers

Here’s how the partnership between Stagwell and Enormous will benefit both organizations

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment

Here’s all there is to know about Salesforce’s streaming platform for business content, Salesforce+

We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn

Here's how Lay's is transforming its products with evolving consumer preferences

Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker

Here’s why Flipkart is betting big on interactive content for Flipkart Video

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Life and times of Rakesh Jhunjhunwala — the man behind the trader
Ratan Tata launches Goodfellows which helps senior citizens make friends
A 29-year-old woman found a mark on her head and was diagnosed with a fungal infection. It turned out to be invasive skin cancer.

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