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Latest Stories from Samarpita Banerjee

This challenging period has created a desire for asset-light models which enables adaptability: Dharam Mehta, WeWork India
This challenging period has created a desire for asset-light models which enables adaptability: Dharam Mehta, WeWork India
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved
As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved
The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
How OkCupid is evolving with the changing needs of its users
How OkCupid is evolving with the changing needs of its users
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
Baseline Ventures is sending notices to over 20 brands for using PV Sindhu’s image without proper permissions: Yashwanth Biyyala, Baseline Ventures
Baseline Ventures is sending notices to over 20 brands for using PV Sindhu’s image without proper permissions: Yashwanth Biyyala, Baseline Ventures
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games
We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games
Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
Indian consumers are increasingly buying local products, brands that help benefit local communities and economies and focus on environmental issues after Covid-19
Indian consumers are increasingly buying local products, brands that help benefit local communities and economies and focus on environmental issues after Covid-19
Our long-term vision is to support talent from grass-root levels and bring more Olympic glory to India: Deepak Gulati, Bridgestone India
Our long-term vision is to support talent from grass-root levels and bring more Olympic glory to India: Deepak Gulati, Bridgestone India
Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India
Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India
How Parle has stood the test of time
How Parle has stood the test of time
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Our aim is to become a billion dollar company by the end of 2022: Arvind Iyer, Cuemath
Our aim is to become a billion dollar company by the end of 2022: Arvind Iyer, Cuemath
Here’s why Cartoon Network continues to focus on localization
Here’s why Cartoon Network continues to focus on localization