Beats Uses LeBron James To Market A New Pair Of Earbuds That Cost $200

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Just days after the company announced its new Solo2 headphones, Beats on Thursday revealed its Powerbeats2 earbuds - the first wireless in-ear headphones ever produced by the company.

Similar to the first edition of Powerbeats - the brainchild of LeBron James and Dr. Dre - Powerbeats2 Wireless is once again "inspired by Lebron James" to target more active users with a cable-free design that links up over Bluetooth to your phone or music player.

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Beats claims the Powerbeats2 Wireless headphones have a range of up to 30 feet, meaning you won't necessarily have to keep your phone on your person if you're working out in a room or on a treadmill. The cord you see in the picture is intended to keep the earbuds from getting away from you.

A full charge will get you six hours of playback, and Beats says "a 15-minute quick charge delivers an extra hour" of battery life.

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You can sign up to be notified when Powerbeats2 Wireless becomes available here. The Beats UK website is saying the earbuds will cost £169.95 ($286), but Engadget says they'll cost $199 in the U.S. when they hit shelves later this month.