Big Data Can Help Marketers Unlock Up To $200 Billion
Big data isn't just a buzz word - it's a proven way to improve the bottom line.
Good marketing analytics can make all the difference for effective campaigns and company growth, according to data from McKinsey on Marketing and Sales, a branch of global management and consulting firm McKinsey. Using these metrics well can increase a company's return on investment (ROI) by 10% to 20%, or as much as $200 billion globally.
According to McKinsey's statistics, big data leaders have, on average, 5% higher productivity and 6% higher profits than other companies.
Despite the strong evidence that big data can bolster success and profitability, McKinsey notes that many companies still struggle to measure the impact of digital marketing on sales and profits. This is a crucial hurdle to overcome, as CEOs might hesitate to give marketers additional funding without knowing how much business the money will generate.
Learn more from the full infographic below:
McKinsey
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market