- Burger King is telling customers to go to McDonald's as part of a new deal.
- If customers go within 600 feet of a McDonald's location, they can place an order for a one-cent Whopper on the Burger King app.
- The deal is meant to promote Burger King's recently revamped app, which now offers mobile ordering.
Burger King has a new deal that requires customers to go to McDonald's.On Tuesday, the fast-food chain announced that it is "turning more than 14,000 McDonald's into Burger King restaurants."
"If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the Whopper sandwich for a penny promotion," Burger King said in a press release. "Once the 1¢ Whopper sandwich order is placed, the user will be 'detoured' away from McDonald's, as the app navigates them to the nearest Burger King restaurant for pick up."Burger King recently relaunched its app, allowing customers to place orders via mobile. McDonald's has more than 14,000 locations across the US. Burger King has about 6,600 fast-food locations.
The deal provides an explanation for a seemingly bizarre Burger King tweet on Tueday morning: "brb going to McDonald's."Last week, the chain posted a string of nonsensical tweets that seemed to be simply a random string of letters and numbers. Later, Burger King said that the gibberish tweets had been an effort to promote the return of its mini cinnamon rolls.
brb going to McDonald's- Burger King (@BurgerKing) December 4, 2018