"With pent-up demand of the last few months there and government investment starting to flow in, we feel things should start improving from here onwards," he noted.
Brar said the booking momentum in September was good, which is a strong indication for October.
"And this time, all festivals are in October..we expect about 5-10 per cent sales growth during the period as compared to last year," he added.
Brar said that in the January-April period, the passenger vehicle industry witnessed a growth of 7 per cent, but in May-September, there was a dip of about 2-3 per cent, leading to the buildup of inventory.
"I think it has been a challenging period. The festive period will define the quarter, and the third quarter will define what happens in the remaining part of the year," he said.
Everybody is looking forward to the festive seasons, especially from the industry, he added.
"Key to meeting this rising demand has been our strategic operational improvements, such as the introduction of a third shift. This has significantly optimised our supply chain, particularly for high-demand models like the Urban Cruiser HyRyder, where waiting periods have been reduced," he said.
Additionally, there is a clear shift in sentiment, with an increasing embrace of eco-friendly technologies, not only in urban areas but also in Tier II and Tier III markets, Manohar said.
He noted that during Ganesh Chaturthi and Janmashtami, the company witnessed good traction in sales and has been able to generate volumes as per the business requirements.
"We remain focused on driving up consumer preference for our exciting range of vehicles while maintaining the health of our dealer network," he added.