Reliance to pick up 50 percent stake in Sosyo Hajoori, a 100 yr old beverages firm – All you need to know

Jan 4, 2023 By: Rounak Jain

Sosyo Hajoori Beverages’ founder

Sosyo Hajoori Beverages was founded by Abbas Rahim Hajoori in 1923, in Surat, Gujarat. Credit: Sosyo-Hajoori

The 100-year-old legacy

Sosyo Hajoori is now a 100-year-old company with a significant presence in Surat and has 18 manufacturing facilities across the country. Credit: Sosyo-Hajoori

Here are some of the products it sells

Some of the popular products under the company’s banner include Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda, and S’eau. It has a 29 percent market share in Gujarat alone. Credit: Sosyo-Hajoori

Where does Sosyo Hajoori sell its beverages?

Apart from India, Sosyo Hajoori exports to countries like the USA, UK, UAE, Switzerland, Canada, Australia, South Africa and New Zealand. Credit: Sosyo-Hajoori

Here’s who is running the company now

The company is currently run by the third and fourth generation of the Hajoori family. Credit: Sosyo-Hajoori

Reliance’s massive $6.5 billion consumer brands play

Sosyo Hajoori is the latest in Reliance’s ambitious plan to expand its presence in the FMCG sector via acquisitions, with a goal of touching revenues of $6.5 billion or ₹50,000 crore in five years, according to a Reuters report. Credit: Business-Insider-India

Reliance’s bid to become India’s answer to Unilever

As per Reuters report, Reliance is looking to build a business to challenge giants like Unilever in the Indian market. To this end, the company is planning acquisitions in the consumer segment as well as those catering to businesses, like Metro India. Credit: Reliance

These are some of Reliance’s recent acquisitions

So far, the company has either scooped up or taken a stake in several big and small companies, including Metro India, Campa, Lotus Chocolate, Hamleys and Netmeds. Credit: Business-Insider-India

Tying up with global brands and designers

Outside of the food segment, Reliance has also tied up with global brands like Gap, and partnered with designers like Satya Paul, Abu Jani Sandeep Khosla, Ritu Kumar and Manish Malhotra, among others. Credit: BCCL