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From PUBG t-shirts to Bihar’s love for heels – Here are the quirky trends that define the way Indians shop

From PUBG t-shirts to Bihar’s love for heels – Here are the quirky trends that define the way Indians shop
  • Indians love to shop online – the discounts, deals, variety and convenience packages well into everything that we want.
  • Indian e-commerce is expected to have 300-350 million shoppers generating a GMV of $100-120 billion by 2025.
  • Here are the quirks that defined our shopping style, according to the Bain and Company and Flipkart report on ‘How Indians shop online’.

Indian e-commerce is expected to have 300-350 million shoppers generating a GMV of $100-120 billion by 2025. This potential has made global bigwigs Amazon, Walmart double down on their investments in India and make it a priority market.

And Indians love to shop online – the discounts, deals, variety and convenience packages well into everything that we want. But all of us have those little quirks that define our shopping style – from browsing five different websites for a simple white top, to using our most favourite filter – price range from low to high.

Here are the quirks that defined our shopping style, according to the Bain and Company and Flipkart report on ‘How Indians shop online’.



The clock is ticking

The clock is ticking
Pixabay

While Indians love to go online for the simplest buys, they also don’t have the patience to wait for the perfect. According to the report, a visitor spends less than nine minutes per visit on an e-retail platform.

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Browsing away

Browsing away
Unsplash

But here’s a paradox, Indians love to browse! “Online shoppers browse more than 20 product pages before making a purchase—for some categories like mobiles and women’s ethnic wear, consumers browse about 50–60 product pages before purchasing one,” said the report.

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Pictures sell

Pictures sell
Screenshot of Myntra homepage

“The emphasis on pictures is a lot, we have to provide authentic photos that also look great,” a vendor had told Business Insider about the strict requirement of authentic good photos by e-commerce platforms. And here’s why the likes of Amazon, Flipkart are so particular about photos – pictures sell, not words. While every 1 in 2 user browses images, only 1 in 15 checks the product description.

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97% postal codes in India are shopping online

97% postal codes in India are shopping online
BCCL

The report said that in 2019, 97% postal codes in India ordered at least 1 item online in the last year.

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Parda hai Parda

Parda hai Parda
Unsplash

Vernacular is the next big thing in Indian e-commerce and Amazon, Flipkart are already offering shoppers to use vernacular language to search for products. Here’s why it’s the need of the hour – Parda was a popular search word as 10% of all searches for curtains were in the vernacular language.

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Bihar has the hots for heels, Kolkata loves T-shirts

Bihar has the hots for heels, Kolkata loves T-shirts
Unsplash

Shopping trends across the country showed that people of Kolkata love t-shirts. Kolkata buys 2x of Chennai, 4x of Mumbai and 7x of Ahmedabad. Meanwhile, the state of Bihar has a liking for heels. The report said that Bihar’s share of high heels is 1.5x of India average.

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PUBG and Gully Boy T-shirts are in

PUBG and Gully Boy T-shirts are in
Screenshot of Flipkart

While Indians bought t-shirts, here are their top five choices – full sleeve t-shirts, PUBG t-shirts, Adidas t-shirts, couple t-shirts and Apna time aayega t-shirts.

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Can’t do without a Kanjivaram

Can’t do without a Kanjivaram
Pexels.com

The love for Kanjivarams might have been made popular by the actress Rekha, but e-commerce made it accessible. After all, 1 out of every 5 sarees sold online is Kanjivaram.

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Men groom too

Men groom too
Unsplash

45% of all shoppers for personal care products are men!

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