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From PUBG t-shirts to Bihar’s love for heels – Here are the quirky trends that define the way Indians shophttps://www.businessinsider.in/business/ecommerce/news/from-pubg-t-shirts-to-bihar-love-for-heels-here-are-the-quirky-trends-that-define-the-way-indians-shop/slidelist/76439898.cms2020-06-18T12:44:01+05:30

From PUBG t-shirts to Bihar’s love for heels – Here are the quirky trends that define the way Indians shop

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Sanchita DashJun 18, 2020, 12:44 IST

From PUBG t-shirts to Bihar’s love for heels – Here are the quirky trends that define the way Indians shop — Indians love to shop online – the discounts, deals, variety and convenience packages well into everything that we want.
Indian e-commerce is expected to have 300-350 million shoppers generating a GMV of $100-120 billion by 2025.
Here are the quirks that defined our shopping style, according to the Bain and Company and Flipkart report on ‘How Indians shop online’.

Indian e-commerce is expected to have 300-350 million shoppers generating a GMV of $100-120 billion by 2025. This potential has made global bigwigs Amazon, Walmart double down on their investments in India and make it a priority market.

And Indians love to shop online – the discounts, deals, variety and convenience packages well into everything that we want. But all of us have those little quirks that define our shopping style – from browsing five different websites for a simple white top, to using our most favourite filter – price range from low to high.

Here are the quirks that defined our shopping style, according to the Bain and Company and Flipkart report on ‘How Indians shop online’.

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The clock is ticking

The clock is ticking — Pixabay
While Indians love to go online for the simplest buys, they also don’t have the patience to wait for the perfect. According to the report, a visitor spends less than nine minutes per visit on an e-retail platform.

Browsing away

Browsing away — Unsplash
But here’s a paradox, Indians love to browse! “Online shoppers browse more than 20 product pages before making a purchase—for some categories like mobiles and women’s ethnic wear, consumers browse about 50–60 product pages before purchasing one,” said the report.

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Pictures sell

Pictures sell — Screenshot of Myntra homepage
“The emphasis on pictures is a lot, we have to provide authentic photos that also look great,” a vendor had told Business Insider about the strict requirement of authentic good photos by e-commerce platforms. And here’s why the likes of Amazon, Flipkart are so particular about photos – pictures sell, not words. While every 1 in 2 user browses images, only 1 in 15 checks the product description.

97% postal codes in India are shopping online

97% postal codes in India are shopping online — BCCL
The report said that in 2019, 97% postal codes in India ordered at least 1 item online in the last year.

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Parda hai Parda

Parda hai Parda — Unsplash
Vernacular is the next big thing in Indian e-commerce and Amazon, Flipkart are already offering shoppers to use vernacular language to search for products. Here’s why it’s the need of the hour – Parda was a popular search word as 10% of all searches for curtains were in the vernacular language.

Bihar has the hots for heels, Kolkata loves T-shirts

Bihar has the hots for heels, Kolkata loves T-shirts — Unsplash
Shopping trends across the country showed that people of Kolkata love t-shirts. Kolkata buys 2x of Chennai, 4x of Mumbai and 7x of Ahmedabad. Meanwhile, the state of Bihar has a liking for heels. The report said that Bihar’s share of high heels is 1.5x of India average.

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PUBG and Gully Boy T-shirts are in

PUBG and Gully Boy T-shirts are in — Screenshot of Flipkart
While Indians bought t-shirts, here are their top five choices – full sleeve t-shirts, PUBG t-shirts, Adidas t-shirts, couple t-shirts and Apna time aayega t-shirts.

Can’t do without a Kanjivaram

Can’t do without a Kanjivaram — Pexels.com
The love for Kanjivarams might have been made popular by the actress Rekha, but e-commerce made it accessible. After all, 1 out of every 5 sarees sold online is Kanjivaram.

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Men groom too

Men groom too — Unsplash
45% of all shoppers for personal care products are men!

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