While Indians love to go online for the simplest buys, they also don’t have the patience to wait for the perfect. According to the report, a visitor spends less than nine minutes per visit on an e-retail platform.But here’s a paradox, Indians love to browse! “Online shoppers browse more than 20 product pages before making a purchase—for some categories like mobiles and women’s ethnic wear, consumers browse about 50–60 product pages before purchasing one,” said the report.“The emphasis on pictures is a lot, we have to provide authentic photos that also look great,” a vendor had told Business Insider about the strict requirement of authentic good photos by e-commerce platforms. And here’s why the likes of Amazon, Flipkart are so particular about photos – pictures sell, not words. While every 1 in 2 user browses images, only 1 in 15 checks the product description.The report said that in 2019, 97% postal codes in India ordered at least 1 item online in the last year.Vernacular is the next big thing in Indian e-commerce and Amazon, Flipkart are already offering shoppers to use vernacular language to search for products. Here’s why it’s the need of the hour – Parda was a popular search word as 10% of all searches for curtains were in the vernacular language. Shopping trends across the country showed that people of Kolkata love t-shirts. Kolkata buys 2x of Chennai, 4x of Mumbai and 7x of Ahmedabad. Meanwhile, the state of Bihar has a liking for heels. The report said that Bihar’s share of high heels is 1.5x of India average. While Indians bought t-shirts, here are their top five choices – full sleeve t-shirts, PUBG t-shirts, Adidas t-shirts, couple t-shirts and Apna time aayega t-shirts. The love for Kanjivarams might have been made popular by the actress Rekha, but e-commerce made it accessible. After all, 1 out of every 5 sarees sold online is Kanjivaram.45% of all shoppers for personal care products are men!