Myntra’s End of Reason sale at its peak saw almost 19,000 orders in a minute – the most expensive item sold was a watch for ₹1,30,000

• Myntra said that 3.5 million consumers shopped and placed orders for 10 million products.
• At the peak of the sale, 18,800 items per minute at peak and the platform recorded over 30% growth in traffic year-on-year.
• The company said that the most popular men’s product was T-shirts with over 17 lakh units sold, while for women it was kurtas with 8 lakh units sold.

E-commerce portal Myntra just concluded its End of Reason sale – the first sale after the coronavirus lockdown and it saw shoppers making a virtual queue for the products. According to Myntra’s report, 3.5 million consumers shopped and placed 4 million orders for 10 million products.

At the peak of the sale, 18,800 items per minute at peak and the platform recorded over 30% growth in traffic year-on-year.

“Over 3.5 million customers shopped during the event, with about 13.5 million unique visitors, generating close to 120 million sessions. We have recorded an 86% increase in the number of customers from tier 2 and 3 cities and beyond, the highest so far. Keeping safety as their guiding principle, our Kirana partners are currently delivering 2.4 lakh items per day across the country,” said Amar Nagaram, CEO, Myntra.

The company said that the most popular men’s product was T-shirts with over 17 lakh units sold, while for women it was kurtas with 8 lakh units sold.

Meanwhile the most expensive item sold was a Raymond Weil Watch for over ₹1,30,000.

Interestingly, while this is the 12th edition of the sale, this was the first time Myntra’s core employees worked from home during the sale. “This has also been the first event managed successfully from home by some of the core team members, who have collaborated and worked with each other virtually. In the first-ever remote working model for managing customer service operations, employees answered over 2 lakh customer calls during the course of the event,” said the company.

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