Snapdeal is on an expansion spree, now delivers to 26,000 pincodes in India

  • Snapdeal has added 3,500 pincodes in 2019, as a part of its strategy to serve India’s smaller towns
  • Bharat is where the next 200 million Internet users lie.
  • During this year’s Diwali sales, Snapdeal saw 90% of its orders coming from non-metro cities.

India’s third largest e-commerce platform Snapdeal has expanded its services and added 3,500 pincodes in 2019. With this, the e-commerce giant now delivers to 26,000 pincodes.

This expansion is a part of Snapdeal’s strategy to serve India’s smaller towns – Bharat, where the next 200 million Internet users lie

“The network expansion is a logical next step of our leadership in Bharat-focused e-commerce. This growth in our reach reflects the vast potential of value-focused e-commerce in our country and we plan to add more areas to our network in 2020,” said a Snapdeal spokesperson.

During this year’s Diwali sales, Snapdeal saw a 50% growth over last year. As much as 90% of the orders came from non-metro cities.

These include cities like Satara, Anand, Bharuch and Pali (West India), Malerkotla, Roorkee, Jhansi and Haridwar (North India), Hazaribagh, Raniganj and Paradip (East India), Tezpur, Itanagar and Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India).

A similar trend was observed by Amazon and Flipkart too-- which saw a rising number of sales from smaller towns and cities.
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