Amazon brings Fire TV edition smart TVs to India, partners Onida
The Fire TV edition smart TVs were first introduced by Amazon in 2018 in the US and Canada. Earlier this year, the company expanded the range to the UK, Germany and Austria in collaborations with Dixons Carphone, MediaMarktSaturn, and Grundig.
View all Offers
- 32% OFF
Cello Novelty Plastic Big 2 Door Cupboard - Blue and Grey₹ 4789₹ 7020Buy On
- 64% OFF
Amazon Brand - Solimo Swerve Plastic Height Adjustable Laptop & Utility Table with Cup Holder (Red)₹ 1169₹ 2200Buy On
- 31% OFF
Nilkamal Freedom Mini Medium Plastic Cabinet Brown , 2 Doors₹ 4699₹ 6500Buy On
SAVYA HOME Beatle High Back Ergonomic Office Chair with Adjustable Arms and 2D Lumbar Support (Ergonomic Meshback, Black, 1 Piece)₹ 5089₹ 20000Buy On
Amazon Brand - Solimo Fame MDF Study Desk(Walnut Finish,Brown)₹ 4199₹ 7500Buy On
"We have seen great momentum to the Fire TV edition smart TVs so far. India has been a very important market for our streaming product and we are seeing great uptake of it from across the country. We are confident of a similar response to the TVs also," Sandeep Gupta, Vice President (Fire TV Devices and Experiences) told .
He didn't comment on the targeted sales.
Amazon works on a licensing model for the Fire TV smart television sets. It has partnered with Onida to roll out products in India and is open to working with other original equipment manufacturers (OEMs) as well.
"The Onida Fire TV Edition has the Fire TV experience built-in, enabling customers to easily find and watch movies and TV shows from Prime Video, Hotstar, Netflix and others. We are launching two variants and will continue to look at opportunities to expand the range," he said.
Currently, Amazon sells Fire TV streaming sticks in India. The company claims that Fire TV is the numero uno streaming media player in the US, UK, Germany, India, and Japan across all retailers.
Apart from Fire TV, Amazon also offers a range of Echo (smart speakers) and Kindle (e-book) devices in India.
In the third quarter, Amazon had announced that it has over 37 million active users on Fire TV globally. It does not provide country-specific numbers.
"Onida is excited to work with Amazon to bring the Fire TV experience to India. We have over 38 years of experience building TVs in India and the Onida Fire TV Edition brings superior picture quality and sound output to customers, at affordable prices," Sunil Shankar Business Head MIRC Electronics Ltd (Onida) said.
The Onida Fire TV smart TVs would be available in two variants -- 32-inch (Rs 12,999) and 43-inch (Rs 21,999). These will be available on the Amazon.in platform from December 20.
These full HD TVs come with built-in WiFi, 3 HDMI ports, 1 USB port and 1 earphone port.
The move will also intensify competition with Walmart-backed Flipkart that sells smart TVs through its MarQ brand. Flipkart has recently partnered with Motorola and Nokia to make television sets for them.
(This story has not been edited by Business Insider and is auto-generated from a syndicated feed we subscribe to.)
- pi Ventures plans to invest in 25 young startups with its latest $75 million fund
- Best deals on hair straighteners, trimmers and other grooming products on Amazon
- Amazon Republic Day Sale 2022 — Best deals and offers on Echo smart speakers, Fire TV Sticks and more
- Two IndiGo planes avert mid-air collision over Bengaluru airport, DGCA to take strict action
- India's tennis star Sania Mirza announces retirement from the sport by the end of 2022 season