Chennai, Feb 7 (): 'Social,' a cafe-bar, will beopen for public at the Express Avenue Mall here on February 9.
The outlet by Impressario Handmade Restaurants, helmedby Riyaaz Amlani, will serve as a work space during the dayand a resto-bar once office hours end.
CEO and MD of Impressario Handmade Restaurants Amlanisaid, "Social has a unique identity as a space where culture,creativity and community collide, and we're very excited tobring it to the cosmopolitan city of Chennai."
The Chennai outlet is Social's 27th in the country.Every weekday (from Monday to Friday) between 11 am and 6 pm,Social turns into a cafe-cum-co-working space and has all theamenities of an office-from printers to high-speed internetand stationery.
"I was inspired by the millennials to start theconcept (of Social) and there are now 26 outlets (in India),"he said.
And on choosing to open 'Social' in the city now, hesaid, "Chennai has a large young population who want toexperience new things, different cuisines, and have sufficientdisposable income to do the same."
"The F&B industry has seen huge potential here asthere is a good return on investment, leading to big chainsopening outlets here," Amlani added.
The Chennai outlet offers all-day breakfast alongsidekebab platters, munchies, tandoori pizzas, and biryanis. Alsoon the menu are Thalaiva Breakfast tray, Anna's Pepper RoastMomos, Podi Chicken Masala to cater to the taste buds of thecity populace.
Amlani said there were plans to open more 'Social'outlets across the country, adding it included launching threemore in the next three years.
On the revenue front, he said Impressario HandmadeRestaurants expected to make about Rs 580 crore in 2021.
Also, Amlani said the plan is to open about 10-12'Social' outlets by March this year and have a network of 80outlets in the next three years.
He said Impressario Handmade Restaurants had forayedinto Chennai as early as in 2001 with 'Mocha Coffees &Conversations.' which was in operation for eight years or so.
Further, Amlani said Impressario Handmade Restaurantswas betting big on the millenials to embrace the cafe-barconcept. SSNVG NVG