Amul, BJYUs, Jio Cinema & more: Indian brands powering the FIFA World Cup 2022

Nov 23, 2022

By: BI India Bureau


BYJU’s is the only Indian company that is included in the official sponsors list of the world cup. It has spent $30-40 million on the FIFA sponsorship, which is expected to help the company expand in international markets.

Credit: BYJUs


The 75-year-old Indian dairy state government cooperative society has become a regional sponsor for the national football teams of Cristiano Ronaldo’s Portugal and Lionel Messi’s Argentina. The brand’s creatives are abuzz on social media.

Credit: Amul-Twitter


Viacom18 bagged the live broadcast rights for the Qatar World Cup, which will be streamed through the JioCinema app for online viewers. Viacom18 has also tied up with 10 Indian brands for assisted sponsorship for the live broadcast.

Credit: JioCinema

AM/NS India

ArcelorMittal Nippon Steel India, a flat carbon steel producer in the country, is one of the brands that is partnering with JioCinema and Sports18 to bring live action for football viewers as an associate sponsor.

Credit: AM/NS-India

Mahindra Group

Mumbai-based Mahindra Group has been roped in as the presenting partner for the live broadcast of the FIFA World Cup by Viacom18.

Credit: Mahindra-Group

ET Money

ET Money is a 7-year-old Indian fintech and wealth management platform owned by Times Internet, a media company under Bennett and Coleman. It is an associate sponsor for Viacom18’s live FIFA broadcast.

Credit: ET-Money

Spartan Poker

Spartan Poker is an Indian online poker gaming platform that has been roped in as the associate sponsor for FIFA world cup live broadcast by Viacom18.

Credit: CakeZone


The State Bank of India is the country’s largest public sector bank and ranks fourth globally. The company is another sponsor for the FIFA world cup broadcast by Viacom 18.

Credit: BCCL


Bangalore-based CakeZone makes custom-made cakes and has 30 plus stores across the country. It has signed up to be an associate sponsor for Viacom18’s live broadcast of the FIFA World Cup matches.

Credit: CakeZone

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