Hotstar has had a great 2019 – with 555 installs per minute and 95% of consumption coming from mobile phones

  • Hotstar released its India Watch Report 2019, which said that the app has got over 400 million downloads with 555 installs per minute in 2019.
  • The report said that Hotstar’s 95% consumption came from mobile phones, with an average user consuming 9.8 GB data per month.
  • Thanks to the cricketing events this year – from the IPL to the ICC Cricket World Cup, Hotstar saw a massive growth in its concurrent users.
Whether you are in the metro or the bus, in the waiting lounge of an airport or in the park, there’s one common sight people plugged to their mobile phones with their earphones, catching up on their favourite series or movie.

If that’s not enough, you’ll definitely spot a group of friends discussing their progress on a TV show, while the other shouts out “No spoilers please”!

With the increased smartphone penetration, OTT platforms like Hotstar, Netflix and Amazon Prime have found a larger audience.

Advertisement

Hotstar released its India Watch Report 2019, which said that the app has got over 400 million downloads with 555 installs per minute in 2019. Its video consumption has grown over three times from 2018.

The report said that Hotstar’s 95% consumption came from mobile phones, with an average user consuming 9.8 GB data per month.

“Until a few years ago, online entertainment was restricted to the urban affluent. However, we now see newer horizons of customer reach, with non-metro towns driving online consumption. Digital viewership among women has also grown by leaps and bounds,” said Uday Shankar, President, The Walt Disney Company APAC Chairman, Star & Disney India

Advertisement


Entertainment consumption in the country has also increased. Hotstar’s data shows that the consumption from non-metro cities has gone up from 54% to 63% in 2019 with Lucknow, Pune, Patna being the top non-metros.

Not just that, Hotstar’s consumption is running on data and of course, mobile phones, with West Bengal and Bihar topping the data consumption.

Thanks to the cricketing events this year – from the IPL to the ICC Cricket World Cup, Hotstar saw a massive growth in its concurrent users.
Advertisement


During the World Cup semi final match between India and New Zealand, the OTT platform was live streaming the match and saw its viewers increase by millions by the minute and as former skipper MS Dhoni got run out, it saw its concurrent viewership peak at 25.3 million users.

See Also:
The India-New Zealand semi-final clash was so close that Hotstar's viewership rose by millions every minute
{{}}