Indians above 40 are feeling younger & healthier than Gen Z, millennials - report

• 40-46% of Indians between 18-40 years are feeling older than their age due to low energy, consistent fatigue and poor immunity.
  
• 41% of females feel older than their current age while the number is lesser for men, according to a Quaker-Euromonitor report.
  
• Despite differing age perceptions, Indians have started shifting towards healthier living post pandemic.
  

Indians aged over 40 feel younger and healthier than over 40% of their much younger counterparts, research by PepsiCo India’s Quaker food brand and London-based market research major Euromonitor International revealed.

The report titled ‘Lifestyle Choices & Ageing Perception of Urban Indians,’ said that 82% of Gen X audience (i.e., people aged 41 years and above) felt their own age or younger, while 40% of the Gen Z audience (i.e., 18-25 years of age) and 46% of the millennial audience (i.e., 26-40 years of age) felt older than their current age.


The study said that low energy, consistent fatigue and poor immunity were the reasons for young Indians feeling older than their age.

“The data also shows that over 40% of Gen X never skip breakfast, while busy mornings and long workdays affect breakfast patterns of the younger lot, with over 50% of Gen Z and 61% of millennials who tend to skip breakfast,” said Quaker.


Additionally, it revealed that 41% of females felt older than their current age while the number was lesser for men, forming only 27% of the survey respondents.

Despite the differing age perception of Gen X and young Indians, there has been an overall shift in healthy living post pandemic, the survey showed.

Indians more health conscious post pandemic

The survey revealed that over 90% of the total respondents including Gen Z and millennials are now taking steps to support healthy ageing post pandemic. This includes increasing their sleeping hours, incorporating any physical activity and eating more wholesome meals, Quaker reported.


Further, the study indicates that over 70% respondents have improved their nutrition intake, with 44% consuming vitamins/supplements daily.

“Over 90% of respondents incorporate healthy ageing habits in their daily routine. Breakfast being one of the most important meals of the day, the survey revealed that oats and cereals are the preferred choices for people who are working towards incorporating wholesome breakfast in their daily routine,” Sonam Vij, associate director and category lead - Quaker Portfolio, PepsiCo India said.

The report was conducted among over 1,000 respondents aged 18 years and above, living across four key metros i.e., Delhi, Mumbai, Bangalore, and Kolkata. The report was launched in Delhi to mark World Food Day and National Nutrition Month, followed by a panel discussion in collaboration with Confederation of Indian Industry (CII).

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