Rolls-Royce pulled the wraps off of its darkest car yet: The Black Badge Cullinan
- Rolls-Royce has unveiled the "King of the Night": the Black Badge trim for the Cullinan.
- The automaker calls it the "darkest, most urban expression of a Black Badge motor car yet."
- It starts at $382,000.
- Visit Business Insider's homepage for more stories.
Rolls-Royce has unveiled the "King of the Night": the Black Badge trim for the Cullinan, the automaker's luxury SUV.
The Black Badge trim caters to the newest generation of "super-luxury" consumers, according to the automaker. The Cullinan joins three other Rolls-Royce cars with the pitch black trim: the Wraith, Ghost, and Dawn. However, the automaker calls this example the "darkest, most urban expression of a Black Badge motor car yet.""Once the marque's designers, engineers and craftspeople began pursuing this dramatic alter ego (of the Black Badge), it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market," CEO of Rolls-Royce Torsten Müller-ötvös said in a prepared statement.
The Cullinan, pre-Black Badge, was originally introduced to satisfy demands from Rolls-Royce's younger and adventurous clientele, according to the automaker. This option targets that audience even more.
Keep scrolling to see the Black Badge Cullinan, which evokes memories of the BMW's Vantablack X6: