Volvo's high-performance electric-vehicle brand just revealed a sleek concept car that hints at how it will compete with established makes like Tesla
- Polestar, Volvo's high-performance electric sub-brand, offered a first look at the all-electric concept car it's bringing to the Geneva International Motor Show next month.
- The stunning, sharp-edged EV places an emphasis on environmentally sustainable design. Its interior includes materials made from recycled plastic bottles, fishing nets, and cork.
- The car is also packed with tech - it sports radar and lidar sensors, a 15-inch touchscreen, and eye-tracking technology. Instead of traditional mirrors, the Precept relies on cameras and screens, a feature that's still not legal in the US.
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In unveiling the Cybertruck, Tesla tried to make sharp angles cool again - but with the debut of its Precept concept car, Polestar just showed Tesla how striking softer ones can be.
Polestar became Volvo's sub-brand dedicated to building electric performance cars a couple of years back, using a name that had been with the company for decades for an entirely new project. The brand is now teasing a stunning, all-electric concept vehicle called the Precept, which it will display at the Geneva International Motor Show next month.
The concept shows that Volvo and its parent company Geely mean business when it comes to building an electric lineup in a world where gas-powered ones are still the norm. The Precept points toward a focus on sustainable manufacturing practices, rather than simply on building a more efficient alternative to traditional gas-powered vehicles.
Polestar says the Precept, which represents "a manifesto of things to come," is partially built from recycled plastic bottles, cork, and fishing nets.
Learn more about what makes the Precept concept special below: