Welcome to Bengaluru Ikea, did we mention the traffic, says competitor Wakefit

• Online home solutions company Wakefit teased Ikea and the fact that’s store is located on the outskirts.
  
• Wakefit Trikea? It also needled the Ikea in the ad, with a snappy pun.
  
• This is not the first time that Wakefit has engaged in viral marketing stunts.

Swedish furniture maker IKEA received a snarky welcome, days after it opened its large-format store in Bengaluru.
An online home solutions company Wakefit teased it and reminded the citizens how bad the traffic is – that the store is located on the outskirts of the company – at Nagasandra. That’s 17 kilometres away from the city centre.
“The traffic is bad. The weather is amazing, the best brew is at ToiT, the tastiest dosas are at CTR and the Ulsoor lake never ever freezes,” the ad started off.
What stunned the netizens is the next line. “But if you are looking for the best furniture in town, all you have to do is visit one of our stores.
They are not located in the outskirts of the city. Just saying.
Did we mention that the traffic is bad?,” the ad says.
Bengaluru’s traffic which can only be described as nightmarish as it can stall for hours at a stretch across many stretches — is a good marketing tool for an online store with experience centers within municipal limits.
Wakefit Trikea? It also needled the Ikea in the ad, with a snappy pun.
This is not the first time that Wakefit has marketed in a manner that went viral. Its best campaign yet is its plan to hire ‘sleep interns’ who would be offered a stipend of Rs 1 lakh, along with a prize of Rs 10 lakh for the best performer!
Netizens who are always in search of good fun are amused.
Ikea has already created a splash in the Indian market. It started with its Hyderabad store and expanded with three stores in Mumbai. Its Bangalore store is a large-format store with 4,60,000 sq feet of land in Nagasandra.
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