Pet-care startup raises $10 million in Series A funding

Pet-care startup raises $10 million in Series A funding
Vineet Khanna, Varun Sadana and Aman
  • Supertails, a pet-care startup, has raised $10 million in Series A funding.
  • The round was led by Fireside Ventures, along with Saama Capital and DSG Consumer Partners.
  • is a pet-care ecommerce platform that offers pet supplies, training and vet consultations.
Pet-care startup announced on Wednesday, November 9, 2022, that it has raised $10 million in Series A funding from Fireside Ventures, a Bengaluru-based investment firm. The round also saw participation from existing investors such as Saama Capital and DSG Consumer Partners. was founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna to address the needs of first-time pet owners. The platform has now become a pet-care focused ecommerce marketplace for pet supplies, pet training and online vet consultations across the country.

The company has already completed over 20,000 pet consultations and offers over 10,000 products from over 200 brand partners.

“At, our vision is to create a platform that makes their (pet parents) lives easier. From providing pet nutrition to round-the-clock pet care and consultation, our aim is to build a platform that integrates products, services, and communities,” said co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna.

The round also saw investment from angels such as Cred founder Kunal Shah, MamaEarth co-founder Varun Alagh, Genesis Luxury Fashion president Sanjay Kapoor, Curefoods founder Ankit Nagori and The Whole Truth Foods founder Shashank Mehta.


“With this round of funding, we want to invest in making a one-stop platform for pet parents that caters to all their needs. We are thrilled to have the support of Fireside Ventures, Saama Capital, and DSG consumer partners in this journey and aim to leverage their expertise to become the most preferred and loved pet-care platform in India,” the trio added. plans on using the raised funds to scale its tech infra and launch its mobile application. The company is also expanding its newly launched brand Henlo, which currently sells diet enhancers for dogs. The money will also be used to expand its verticals, strengthen the supply chain and improve the post-sale experience.

“ stands out as a unique online platform that caters from pet-care to pet indulgences in spaces like food, grooming, and fashion too. We at Fireside Ventures, believe that there is a massive untapped potential in the pet care industry and are certain that with’s innovative vision and the strength of their leadership team, the pet ownership industry has huge potential in the years to come,” said Kanwaljit Singh, founder and managing partner, Fireside Ventures. had earlier raised $2.6 million during the Seed round, led by Saama Capital and DSG Consumer Partner.

Company looks to double its ARR reported an annual recurring revenue (ARR) of ₹50 crore in the last 18 months, and is looking to double it to ₹100 crore by March 2023.


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