Sequoia Capital India invests $7.3 million in sales engagement platform Outplay

• Outplay provides a sales engagement platform that offers sales outreach, dialer, email open tracking and more.
• The company had raised seed funding of $2 million from Sequoia Capital India’s accelerator programme Surge.
• It claims to have noted about four times growth in its revenue since early this year, with a customer base spread across 50 countries.

Sequoia Capital India has invested $7.3 million in Outplay, a multi-channel sales engagement platform. The company intends to use this Series A capital to invest in technology and hiring exceptional talent across the globe.

Outplay was founded by Laxman Papineni and Ram Papineni in 2019. The company provides a sales engagement platform that offers sales outreach, dialer, email open tracking, email click tracking, and many more features for sales teams.

The company allows sales managers to create sales playbooks to coach their team members and help them achieve their sales targets. The platform claims that its combination of automation and personalisation helps teams start genuine conversations. It enables the sales team to stay on task by using multiple channels, using a single interface.

“Outbound sales teams are truly the dark horse of the sales organisation — the targets are high, but the methods aren’t scientific. Outplay is committed to making outbound outreach data-driven, so that sales teams are talking only to the warmest prospects at any given point across multiple channels, optimising time and resources,” said Outplay’s chief executive Papineni.

The two-year-old startup had raised $2 million from Sequoia Capital India’s accelerator programme Surge, which hosted 23 companies including Vah Vah that raised $1.85 million earlier this month. Sequoia has invested about $55 million in this cohort, along with several co-investors. The cohort also includes 13 companies working in domains of fintech, payments, communications, logistics and Software as a Service (SaaS).

“Outbound sales needs are evolving rapidly and reps [representatives] now need personalised, automated and contextual tools to drive sales, which Outplay is successfully enabling. Sales reps spend an average of four hours per day on Outplay, demonstrating the effectiveness of the product which has category-leading customer reviews. Additionally, rapid digitisation due to COVID has been a significant accelerant for the business…,” Harshjit Sethi, Principal at Sequoia India said.

Outplay claims that its revenue has grown over 4 times in revenue and the team has grown three times since its last round of funding earlier this year. Besides this, it now has customers across 50 countries.

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