Shark Tank S2: Girgit that sells colour changing clothes, shoes and more raises funds

Jan 6, 2023

By: Eetika Kapoor

Shark Tank S2: Girgit that sells colour changing clothes, shoes and more raises funds

Founder of India’s first colour changing clothing brand Girgit, Pooja Bajaj Shah, raised ₹20 lakh from Shark Tank India judge and executive director of Emcure Pharmaceuticals, Namita Thapar. Here’s all you need to know about the ‘colour-changing product store’.

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Bringing ‘sunshine’ to clothes

The startup makes and sells shorts, shoes, smartwatches and more that change colour upon coming in contact with different temperatures. Its founder Shah wanted to bring a ‘little sunshine’ to clothes.

Credit: SonyLIV

Sold 3,000 products within a year

Pooja Bajaj Shah, who is also the CEO, said that the startup sold 3,000 products within a year of its launch. They currently have 1,800 customers, the founder said on Shark Tank India.

Credit: Girgits-Instagram

From ‘Girgit Girl’ to ‘Sunny Sneakers’ (1)

The startup’s offerings include swim wear ‘Girgit girl’, ‘Sunny Sneakers’, colour changing bottles, colour changing masks, shorts and watch straps.

Credit: Girgits-Instagram

Family background

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Sales in a year

Girgit sold merchandise to the tune of ₹58 lakh within a year of inception and expanded to colour changing clothes for adults as well. Their shoes cost anywhere between ₹2,000 for kids, and ₹3000 for adults.

Credit: Girgits-Instagram

Channels of growth

Credit: Girgits-Instagram

About Girgit’s founders

Girgit was born during the pandemic, when Pooja Shah’s husband Benoy Shah showed her a colour changing pigment used in textiles. Benoy is presently an advisor to the startup.

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Shark Namita Thapar offers funding

Out of the five judges present, only Thapar offered to fund Girgit. Other sharks rejected the offer as they saw issues with scaling the business. The founder accepted Thapar’s offer.

Credit: SonyLIV

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