Jan 6, 2023
By: Eetika KapoorFounder of India’s first colour changing clothing brand Girgit, Pooja Bajaj Shah, raised ₹20 lakh from Shark Tank India judge and executive director of Emcure Pharmaceuticals, Namita Thapar. Here’s all you need to know about the ‘colour-changing product store’.
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The startup makes and sells shorts, shoes, smartwatches and more that change colour upon coming in contact with different temperatures. Its founder Shah wanted to bring a ‘little sunshine’ to clothes.
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Pooja Bajaj Shah, who is also the CEO, said that the startup sold 3,000 products within a year of its launch. They currently have 1,800 customers, the founder said on Shark Tank India.
Credit: Girgits-Instagram
The startup’s offerings include swim wear ‘Girgit girl’, ‘Sunny Sneakers’, colour changing bottles, colour changing masks, shorts and watch straps.
Credit: Girgits-Instagram
Credit: iStock
Girgit sold merchandise to the tune of ₹58 lakh within a year of inception and expanded to colour changing clothes for adults as well. Their shoes cost anywhere between ₹2,000 for kids, and ₹3000 for adults.
Credit: Girgits-Instagram
Credit: Girgits-Instagram
Girgit was born during the pandemic, when Pooja Shah’s husband Benoy Shah showed her a colour changing pigment used in textiles. Benoy is presently an advisor to the startup.
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Out of the five judges present, only Thapar offered to fund Girgit. Other sharks rejected the offer as they saw issues with scaling the business. The founder accepted Thapar’s offer.
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