WhiteHat Jr rival Camp K12 raises $12 million to expand its international presence

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WhiteHat Jr rival Camp K12 raises $12 million to expand its international presence
Camp K12
  • The Series A round was led by Matrix Partners India and Elevation Capital.
  • The eleven-year-old startup will use this funding to hire for leadership roles across functions.
  • About 75% of the company’s revenue from the USA and the Middle East markets comes organically.
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Camp K12, an edtech startup that provides online classes for kids to learn coding and other skills, has raised $12 million funding to expand to more geographies and add more content to its platform.

The eleven-year-old startup will also use this funding to hire for leadership roles across functions, scale operations and marketing. It is also on a look out to build its engineering and product team. A part of the fund would also be used by Camp K12 to deepen their reach in existing markets and India, which accounts for 25% of the company’s revenue.

The Series A round was led by Matrix Partners India and Elevation Capital.

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Sandeep Bhagi, co-founder of Camp K12, said, “This Series A Investment will accelerate our expansion and we are beefing up our team with experienced do-ers from business, sales, marketing, product, operations and engineering.”

Founded by Anshul Bhagi and Sandeep Bhagi in 2010, Camp K12 connects students in the age group of 5-18 with teachers for live interactive online courses across categories such as coding, Math and English.

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The students, on the platform, also have the option to learn one-on-one with private teachers or small groups of friends in Camp K12’s gamified offerings.

The company claims that their US business has grown two-fold month-on-month, whereas their Middle East business tripped in the last three months. About 75% of Camp K12’s enrollment comes from these geographies organically, the company adds. Camp K12 offers its in-house 3D coding platform called HatchXR in these geographies.

“We are convinced that there is a massive global market for 21st century skills for kids. We believe that success in this global arena will require a different go-to-market playbook and product than what we’ve seen in the past. Camp K12, with its social, multiplayer online learning platform, has stood out from day 1 as an innovator in this space,” Mukul Arora, partner at Elevation Capital, said in a statement.

The company competes with WhiteHat Jr, which was acquired by ed-tech major Byju’s in August 2020.

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