BI India
In spite of more established players offering quick deliveries, Zepto is adding more users. According to a recent report by Bobble AI Data Intelligence Division, Zepto witnessed a whopping 946% user growth between December 2021 and March 2022. It was followed by Dunzo and Bigbasket.
Zepto might also be gaining from the low-base effect since it’s a new player. Bigbasket was founded in 2011, Blinkit in 2013 and Dunzo in 2014 offering groceries with multiple delivery options for the customers. However, for the latter three, 10-minute delivery is a step up from their existing delivery services whereas for Zepto, it is the main offering.
Swiggy Instamart, which too offers 10 minutes delivery, has not been included in the report.