How Generative AI is supercharging business: Key insights from Bain’s 2024 tech report
Sep 26, 2024
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The Generative AI boom: What’s driving investment?
Companies are ramping up spending on generative AI, especially in software development and customer support, driving real efficiency gains.
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Why Generative AI is different from other tech disruptions
Unlike past disruptions, AI demands business redesign to capture value. Simply deploying it won't deliver substantial returns.
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Early adopters: performance gains and competitive advantage
Companies embracing AI are seeing up to 20% earnings gains in just 18-36 months, gaining a competitive edge over slower movers.
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How companies are spending big on AI
The number of companies investing over $100 million in AI has doubled in the past year, fueling hundreds of new use cases.
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Generative AI in software development
AI is slashing code generation times by up to 50%, transforming software development with automation and enhanced productivity.
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Generative AI in customer support
AI is reducing customer support response times by up to 35% while improving the quality of resolutions by 40%.
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Boosting sales and marketing with AI
From personalised content to automated planning, AI is revolutionising sales and marketing, delivering better click-through rates and shorter cycles.
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New products and features powered by AI
AI is driving personalised products, from healthcare to retail, making user experiences more engaging and tailored.
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AI in the back office: Saving thousands of hours
AI-driven chatbots and automation tools are saving companies thousands of hours in back-office operations like procurement and financial analysis.
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The AI journey: How to capture value and avoid pitfalls
Businesses need to redesign processes, modernise data, and set clear ROI targets to fully capitalise on the AI revolution.
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