Byju's will now teach kids using Disney characters from Frozen and Cars

• India’s online learning platform Byju’s is partnering with the US conglomerate The Walt Disney Co to introduce a learning app which will cater to children between kindergarten and third grade.
  
• The app will have characters inspired from Disney brands — including Toy Story, Cars and Frozen among others — for a blended learning experience.
  
• Byju’s acquired Osmo for $120 million a US-based platform for educational games.

India’s largest e-learning platform Byju’s and the American multinational The Walt Disney Co are jointly planning to roll out an ‘early learn’ app. This standalone application will target students from kindergarten to third grade, according to an ET report.

To bring younger children into its fold, the app will feature characters from Disney brands like — Toy Story, Cars and Frozen among others — for a blended learning experience. It will also engage younger children with video-based tutorials.

In a first, the US conglomerate is partnering with a learning platform, which will be unique to India. Previously, the company collaborated with clothing brands and consumer product makers. The move will accelerate the unicorn’s expansion into global markets like US, UK and Australia.

According to the report, the edtech company has a revenue-sharing agreement with Disney — which could range between 10%-15%.

For long, Byju’s had been considering bringing in cartoon characters onto its platform like Mickey Mouse, Donald Duck, among others — to teach Mathematics and Science.

Byju’s was reportedly in talks with Disney to create educational content for primary schools since October last year.

Byju’s is the fourth most valued startup in India. Earlier this year, it acquired Osmo for $120 million, a US-based platform for educational games to deliver services to students from three to seven years of age.

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