Byju’s will take Oppo’s place on the Indian cricket team's jersey

India's captain Virat Kohli, second left, and teammates leave the field after their win over Bangladesh in the Cricket World Cup match at Edgbaston in Birmingham, England. AP/PTI(
  • Indian edtech unicorn Byju’s will feature on Team India’s jersey.
  • Oppo had bagged the sponsorship rights until March 2022 by paying ₹10.79 billion.
  • Byju’s had recently reported profitability, and joins Paytm and Bira91 who have been sponsors associated with cricket.
In a big move, Indian edtech unicorn Byju’s is set to have its name on the Indian cricket team’s jerseys. It will replace Chinese phone maker Oppo.

As Team India heads for its West Indies tour beginning on August 3, it will be the last time Oppo will feature on the jersey, according to IANS. Following that, the South Africa tour in September will feature Byju’s.

Gone are the days when it was only MNCs had the ability to sponsor the ‘always under spotlight’ Indian cricket matches.

From Paytm to Bira91 and now Byju’s, from the Indian startup ecosystem managed to garner global attention with advertisements, endorsements and sponsorship.

In March 2017, Oppo had won the sponsorship rights for five years by paying ₹10.79 billion. According to reports, Byju’s will pay the same amount until 2022.

“Basically, what Oppo has done is cut its losses. They've re reassigned the rights to Byju's. They will pay Byju's a minor amount to help make the full payment while Byju's will pay the BCCI,” a source told TOI.

In May 2019, Byju’s had reported that it had turned profitable. The startup’s revenue tripled to reach ₹14.3 billion in the financial year ending March 2019. Its paid user base had increased from 1.26 million in June 2018 to 2.4 million in May 2019.
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