scorecardZulily CEO Darrell Cavens wakes up at 6 a.m. for his company's daily sale.
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Zulily CEO Darrell Cavens wakes up at 6 a.m. for his company's daily sale.

The online-only retail company for kids kicks off every morning with a 6 a.m. (Pacific Time) sale.

That's when its chief executive gets a notification on his phone, which serves as his alarm.

"Part of my night routine is to look at a preview of what the site’s going to look like the next day — so the very first thing I do is pull up the site on my phone to make sure they match," he tells Inc.

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