3 critical ways you can strengthen your business during the pandemic
- Kimberly Lucht is a business coach who helps women make their first six figures doing what they love.
- In the midst of the coronavirus pandemic, many companies, particularly small businesses, are feeling the strain of government regulations forcing them to all but close down.
- While this is a challenging time, Lucht encourages small business owners and entrepreneurs to try and see it as a new opportunity to diversify what products or services they offer to customers, and think outside the box to develop new streams of income.
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"I don't know what to do … clients are cancelling their photo shoots with me left and right."That's what my friend, a photography business owner, told me over the phone last week. And I imagine she's not the only one.
As a business owner myself, I know this will affect me, as is the nature of global events. However, the one thing to remember is that this pandemic does not have to break you or your business.One of the best qualities that will serve you as an entrepreneur right now is adaptability. By adapting to the way things are currently, you're more likely to survive and then thrive when it's over. There may even be an opportunity for business growth.
Here's guidance on how to approach this situation in the way that serves you and your business best.
1. Is there an opportunity for you to provide your product or service online?
2. What other skills or expertise do you have that could be offered in an online setting?
3. How can you set your business up so that it's not affected by outbreaks or other global factors in the future?
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