Age: 22
Business: Cyndercake, an e-commerce site that sells pop-culture toys and merchandise.
Growth: In 2020, Cyndercake booked more than $60,000 in sales on Popshop Live, which Insider verified with documentation. Nguyen's success also helped her launch an e-commerce site in 2021. "When I was starting to sell, it kind of felt like a garage sale," she said. "I figured that an online shop would be a good step to officially make my mark as a business owner."
Advice for starting up: Instead of relying on current trends to predict the demand for goods, Nguyen suggests livestream sellers survey their customers. Additionally, highlight your personality and business in your livestreams so buyers connect with you.
"Sell yourself and your products in a way where people would be interested in supporting you and purchasing the products, not just for the item, but also because of who you are as a person," she said.
Read more: 5 steps to starting a livestream and growing your fan base, from a top seller on Popshop Live who made $60,000 on her side hustle last year