Christopher Griffin's Instagram account, which is under the moniker Plant Kween, is devoted to pictures of the 200 plants living in their Brooklyn apartment, tips on caring for the greenery, and useful botanical knowledge.
They started the account in winter 2016 — as a means of learning about something new after graduate school — grew it steadily to 311,000 followers and collaborates with brands like Spotify on curated content.
Griffin couldn't disclose what they earn with the music-streaming service but a partnership with the fashion line Tonle, that sold $42,000 of non-binary clothing last year, netted them around $8,400, according to Tonle.
Read more about how Griffin built their Instagram side-hustle.