Beatrice Dixon, a cofounder and the CEO of the feminine-care brand Honey Pot Company
"Continued market saturation. Due to some of the value of a global pandemic, we see humans taking risks on developing brands and arguably being able to quickly go to market barring what would have normally been time and space restraints. I think there will be dilutive market saturation, and the challenge then becomes the ability to actively communicate your 'why' through undeveloped tactics or channels."
Daphne Chen, a cofounder and co-CEO of TBD Health, a company that makes at-home STD/STI screening kits
"It depends on stage and sector, but I think across the board the bar is going to be higher for demonstrating that customers actually want and need your product or service. Demonstrating durable value is going to be more important than ever."
Jonathan Zacharias, a cofounder and the president of the marketing agency GR0
"Acquiring new customers. After IOS14 privacy updates, social ads do not work like they used to, so founders need to get creative in how they are acquiring new customers."
Gloria Chou, the founder and CEO of the advertising agency Gloria Chou PR
"We have an oversaturation of content, so founders need to know how to leverage strategic messaging well, as it's not about creating more content. Consumers can also agree that we don't need more content, ideas, or strategies. What we need is connection and community. If you don't have a supportive and engaged community aspect to your business to build connections and allow people to feel seen, you're missing out on the ability to grow your business and impact."
Payton Nyquvest, the founder and CEO of the psychedelics company Numinus
"Finding your community — whether that's building the community within your employee team (which is likely composed of remote workers) or the community in your customer base. People are looking for connection, and I believe it's becoming harder to find."