Check out the $2,900 coat Apple's retail boss just wore on stage at the company's annual hardware event
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Ahrendts, who serves as Apple's senior vice president of retail, took the stage in one of the most eye-catching and fashion-forward ensembles ever worn at an Apple event.
Ahrendts wore a knee-length pale pink macramé lace trench coat which costs $2,895 and is made by British fashion house Burberry (Ahrendts previously served as Burberry's CEO before departing for Apple in May 2014).
Ahrendts paired the coat with black skinny pants, a white t-shirt, and black stiletto ankle booties. She was the only woman who appeared on stage at the event, and one of the only presenters not wearing a navy blue button-down shirt. The other presenters typically paired a shirt - which for most of them was wrinkled - with a pair of ill-fitting jeans and unfashionable shoes.
Justin Sullivan/Getty
Ahrendts is Apple's only female executive and the only executive that comes from a fashion background. For a design-focused company that makes consumer products, Apple's other executives are often woefully under-dressed and completely lacking in the style department.
Ahrendts is in charge of Apple's retail stores worldwide. With a total compensation estimated at about $82.6 million, Ahrendts was the highest-paid female executive in the U.S. last year. She's currently working to turn Apple Stores into "town squares," or gathering places for people to spend time as a community. Ahrendts recently announced a program called "Today at Apple" that will schedule programming and classes at Apple Stores around the US.
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