China's cult of personality got a whole lot weirder with a new millennial-themed quiz show devoted to leader Xi Jinping

Screenshot/Hunan TV

A screenshot from an episode of "Socialism Is a Bit Cool: Studying Xi in the New Era."

China's cult of personality has gotten a whole lot weirder with the debut of a new millennial-themed quiz show devoted to the life and teachings of president and "paramount leader" Xi Jinping.

One of China's largest entertainment TV networks aimed at millennials, Hunan TV, launched the quiz program called "Socialism Is a Bit Cool: Studying Xi in the New Era," which asks contestants to answer questions focused on Xi, his upbringing, and his personal philosophies.

The show comes as Xi has slowly been cementing his grip on power over China, cracking down on his political opponents and silencing dissent using strict censorship online.

Xi's name and teachings, called "Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era" have been enshrined in the country's constitution, and he has eliminated presidential term limits, effectively allowing him to rule over the nation indefinitely.

Xi now holds the most senior titles, simultaneously, of any leader in China's modern history, and his status as the Party's "core leader" evokes deep, almost spiritual admiration from citizens.

Still, the show faced major backlash on social media. On the microblogging platform Weibo, one user wrote that they were being "baptized" by the program's propaganda, according to Sixth Tone.