On Thursday, Chipotle took a shot at the early kickoff of autumn at Starbucks with a tweet reading: "Boss: Isn't 10:45 AM a little early for a burrito? Me: Pumpkin spice lattes came out in August."
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Twitter/Chipotle
This year's August 27 PSL launch was the drink's earliest ever debut.
Here's how this year's launch compares to years past:
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