Chipotle takes a jab at Starbucks after the Pumpkin Spice Latte returned to menus in August

Advertisement
Chipotle takes a jab at Starbucks after the Pumpkin Spice Latte returned to menus in August

psl cold brew

Kate Taylor/Business Insider

Starbucks' August Pumpkin Spice Latte launch raised a few eyebrows.

Advertisement

Starbucks' August Pumpkin Spice Latte launch raised a few eyebrows. Now, Chipotle is taking a jab at the coffee giant.

On Tuesday, the Pumpkin Spice Latte and the new Pumpkin Cream Cold Brew rolled out at Starbucks locations across the country.

Read more: Starbucks is rolling out Pumpkin Cream Cold Brew, and it reveals how climate change and a fundamental shift in the chain's strategy are transforming the menu

On Thursday, Chipotle took a shot at the early kickoff of autumn at Starbucks with a tweet reading: "Boss: Isn't 10:45 AM a little early for a burrito? Me: Pumpkin spice lattes came out in August."

Advertisement

chipotle starbucks

Twitter/Chipotle

This year's August 27 PSL launch was the drink's earliest ever debut.

Here's how this year's launch compares to years past:

pumpkin spice latte launch 2019

Shayanne Gal/Business Insider

{{}}