ClassPass is expanding beyond fitness

Classpass Payal Kadakia 2769

Sarah Jacobs

Hot startup ClassPass wants to be more than just a way for people to book fancy exercise classes on the cheap.

Vanity Fair's Maya Kosoff reports that the publication received leaked documents from a company called "Save Our Studios LLC" (though Vanity Fair could not confirm the existence of the corporation's building).

However, the documents contained information about ClassPass's financials and, perhaps more significantly, its aspirations beyond the impressive $200 million it anticipates it will make in 2016.
The company plans to extend its "pass" to gyms (though the company does let people use "gym time" on its app as a "class"), streaming classes, educational and hobby classes such as art and language, events, and more. The non-fitness aspect would be part of a new program called "LifePass," Vanity Fair notes, but that concept has been an idea for the company for some time.

ClassPass founder Payal Kadaika told Business Insider's Biz Carson:

"When you're younger, everyone tells you to go and try all these things, and the all of a sudden you graduate form college, and you're supposed to be plain vanilla at your job," Kadakia said. "Artists, museums, things you can do with your time, we really believe are essential to the ClassPass model."

Further, she said that, "It will be more like a life pass versus a fitness pass like it is today."

Carson also notes that ClassPass has changed gears before: it was previously called Classtivity, wherein people bought discounted classes in 10 packs.ClassPass recently came under fire when members were furious about the price hike. A year ago, unlimited classes were just $99 in New York City - now it's $190 for existing customers, and $200 for new customers.

As of last year, the company was valuated to be worth $400 million.

For the full Vanity Fair report, click here.

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